Key Takeaways from the 2018 Hero Conference

by Emily Choate
I had the privilege of attending the 2018 Hero Conf in Austin, Texas, one of the world’s largest digital advertising conferences. I was very excited to be in one of my favorite cities surrounded by some of the best pay-per-click marketers. The paid search industry changes fairly rapidly, and it… Read More
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Expanding Service Lines with Content Strategy: MHKC

by Abby Hecke
AdventHealth needed to stand out in a crowded marketplace. In order to do so, they needed to give patients something no other hospital system was offering: an easier way to find doctors and schedule appointments. Finding the right doctor can be a challenge. AdventHealth partnered with MBB and other collaborators… Read More
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Why You Need a Content Governance Plan

by Abby Hecke
Content governance—possibly the driest term ever to circulate the world of content marketing (thank you, content gods, for that one). But important nonetheless. At its best, governance helps drive business growth by ensuring your content strategy gets executed well. At the very least, governance can help you avoid getting sued… Read More
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How to Keep Your Cool in a PR Crisis

by Liana Colvin
We can all think of examples when a PR crisis struck a major brand we had an affinity for. It hasn’t been long since Pepsi found themselves in trouble after a failed attempt at mixing products with politics; United Airlines had to crack down on… Read More
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How to Advertise to Women in 2018

by Abby Hecke
In honor of Women’s History Month, the women of MBB came together to discuss how brands can better represent and advertise to the female community. We quickly discovered that the relationship between advertising and the women’s movement is complex and multi-layered, as were our own thoughts and opinions about different… Read More
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Who Should Write Your Content?

by Abby Hecke
Your team is fired up about content. You’ve got a strategy in place, you’re confident this content is going to help you achieve your business goals, and you’re ready to get this party started. It’s time to start creating content. But who’s going to do that? You pretty much have… Read More
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It’s a Tide Blog

by Maureen Boesen
If you’re a Super Bowl fan, you undoubtedly watch it for the competition. That is, the competition of the big game or the commercials. And, if you work in the ad world, you likely fall into the latter. This year’s commercials were highly anticipated and, unless you are Dodge Ram… Read More
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What Taylor Swift Can Teach Us About Brand Management

by Emily Leeper
If you haven’t heard, you’re probably living under a rock, but Taylor Swift just dropped her new album. Her new songs and the vibe of the album are completely different than anything she’s ever done in the past. I remember seeing her as the opening act at one of my… Read More
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Google Partner’s Connect Recap: Healthcare SEO Tips in 2017

by Emily Choate
MBB Agency had the opportunity to host a Google Partners Connect Event at our office in October. The webinar is exclusively available for Google Partners and their clients. The event focused on healthcare and how health consumers interact with brands in search. The speakers brought valuable takeaways for our clients,… Read More
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