Perspectives Archives - Page 11 of 14

Not All Graphics are Infographics: Getting Back to Basics

October 16, 2017 by Emily Rethmeyer

The rise of content marketing has increased the need to make content visual and memorable. Today we are bombarded with five times the amount of information we were in 1986 (1). Infographics have become an important tool to break through the clutter by making information easier to understand and digest… Read More

Blogging is Awful…ly Great

September 11, 2017 by Maureen Boesen

Blogging is awful. I hate it. You hate it. And, according to a recent survey, 96% of our agency hates it. (For the record, that’s everyone except Abby Hill, MBB Content Strategist, Blogger Extraordinaire. But more on her mad skills later…). I get it. I really… Read More

The Future of Web Development at An Event Apart

July 31, 2017 by Ryan Spilhaus

I love learning new things about web development and design. The field is always changing and improving, and there are always new and innovative ways to create content for the web. Recently I was lucky enough to attend An Event Apart in Washington, DC. An Event Apart is the premier… Read More

Snapchat Launches New Features

July 24, 2017 by Liana Colvin

Snapchat Launches New Features: What this means for brands, publishers, and the future of competing social channels Earlier this month, Snapchat made a big move: it launched its paperclip feature in the app, allowing users and brands to attach website links to their snaps before sharing. Read More

Mining for Inspiration: 3 sites to keep creativity flowing

July 3, 2017 by Brendan Wray

With the range of clients the creative department here at MBB touches, it is always important that we remain on our toes because the last thing we, as designers, want is for our creative wells to run dry. But when those no good, very bad days rear their ugly heads,… Read More

CPG SEO: When Product Pages Don’t Rank

June 26, 2017 by Abby Hecke

It’s one of the biggest goals of any brand’s digital strategy: rank #1 on Google for product-related keywords. But many top CPG brands don’t even show up on the first page. Why? It all has to do with search intent. Google is getting increasingly better at understanding the intent, or… Read More

The 14 Biggest Takeaways We Learned at The Social Shake-Up Show

June 5, 2017 by Emily Leeper

This past week, two of us from the Earned Media team had the opportunity to attend The Social Shake-Up Show in Atlanta to learn from some of the best and brightest in the industry. We rubbed elbows and clinked glasses with over 500… Read More

Heineken vs. Pepsi: Mixing Product with Politics

April 28, 2017 by Abby Hecke

In April, Heineken and Pepsi both released politically charged ads with a theme of unity, but only one of them was successful. Within 24 hours of airing its controversial ad titled “Jump In,” Pepsi had already pulled the ad from the internet and issued an… Read More

It’s Not All About Brand

April 18, 2017 by Jim Brown

We met with a new prospect last week, and in the process met a new friend. That’s the best part of this work—meeting people, forming relationships and solving problems together. He was my age—maybe a few years older. And he hit on a notion that I talk about all the… Read More