How Inaccurate Online Listings Cost You Sales

by Emily Choate
While there are a wide variety of factors that affect rankings in organic search, online citations are one factor that frequently get put on the back burner.  Citations (or listings) are mentions of your business’ location and contact information across the Internet. Inconsistencies and inaccuracies in these listings hurt your… Read More
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Why Creative Writers Make Good Content Marketers

by Abby Hecke
So what do you do with a creative writing degree? Everyone pursuing a degree in creative writing has been asked this at some point. And the question tends to carry more weight the closer you get to graduation. Your friends and family can’t figure it out, and to be honest,… Read More
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What Makes a Strong Logo?

by Jonathan Mahoney
Imagine you’re in a crowded party and you have to introduce yourself to people you’ve never met. Now imagine you only have someone’s attention for only one second, and you can only tell them about yourself with a single, carefully chosen word. This is the daunting task of creating a… Read More
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The Where, What, and How: 3 Web Design Trends to Watch for in 2017

by Emily Rethmeyer
Imagine with me, if you will, that toothbrush you use every day. It’s made using a mold, simplifying production so a manufacturing company can crank out thousands of those things in no time at all. Maybe they will make different colored handles or add different bristles, but it’s still a… Read More
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What is Content Strategy?

by Abby Hecke
‘Content strategy’ is a buzzword that’s been circulating the marketing industry for the past few years. By now we’ve all figured out that it pretty much means getting smarter and more strategic about the content we produce. Still, most organizations haven’t nailed down what it means to actually do content… Read More
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Can Social Media Help Boost Your SEO Efforts?

by MBB
One point of discussion that always comes up when we present our SEO Audits here at MBB is surrounding the “Social Signals” part of our audit. Marketing managers are always interested in learning more about how (or if) social media performance affects SEO. Despite Google’s claim that they do not… Read More
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Courage-Based Marketing

by Phil Bressler
I found myself in a very interesting conversation the other day.  In a marketing world full of big data, fact-based approaches, automation and ROI pressure, we found ourselves talking about something a bit less tangible: courage. The conversation went like this. “Our challenge is that no one really knows… Read More
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AdWords Goes Mobile: Upcoming Changes to Mobile Paid Search Ads

by Tori Taylor
Every year, hundreds of millions of people log onto Google to perform a search function—this number of searches equates to just over 2 trillion annually. To put this into perspective, here is what 2 trillion looks like spelled out: 2,000,000,000,000. That’s a big number, right? Now take into account that… Read More
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