Google’s Possum Update Affects Local Search Results

by MBB
At the beginning of September, there was a ton of chatter around the search forums about a possible Google algorithm update affecting local search results. Google denied any such update and has still not confirmed it, but we in the search community saw enough drastic fluctuations… Read More
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Advanced Responsive Web Design Considerations

by Ryan Spilhaus
Have you ever visited a website on your phone and been so frustrated that you just gave up and left? Why were you frustrated? Was it because things didn’t work correctly? Was the site hard to navigate or use? Or did it just take so long to load that… Read More
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How to Create a Social Media Content Calendar that Doesn’t Suck

by Tate Vobach
It’s like clockwork. You finish one social media content calendar and then (it seems like) one week later, you’re creating another. With the immediacy of social media and the issues that surround a potential unplanned or “oops!” tweet or status update, it is absolutely imperative to have a social media… Read More
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Press Releases vs. Email Pitching

by Emily Leeper
Public relations pros can spend hours debating how to best pitch and interact with media to get their stories covered. Whether creating one release to distribute to a large audience or creating shorter, personalized pitches to media contacts, most PR professionals have their preference when it comes to media… Read More
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Five Major Considerations When Rebuilding Your Website

by MBB
Whether you’re building a small website by yourself or hiring an agency to design and develop a large project, you’ll need a plan. The following subjects aren’t the only considerations, but they are subjects you’ll need to discuss in order to get the best end product in the most efficient… Read More
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UX vs. UI: What’s the Difference?

by MBB
UX (user experience) and UI (user interface) are two related but separate concepts. They both contain the word “user” and are integral parts of any digital design project. So, what’s the difference? Concisely, a user interface design is just one part of company’s overall digital user experience. That is, user… Read More
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Five Tips for Running a Successful PPC Campaign

by Carrie Gill
I wish I had the secret sauce that would guarantee every advertiser in the world a successful paid search campaign. Despite my knowledge (and good looks) I can’t offer that secret sauce because it doesn’t exist. Every advertiser, vertical, industry is unique within the paid search realm and thus they… Read More
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Five Ways to Tell if Your Web Traffic is Engaged

by James Riddle
Chances are, if you clicked on this article you have a website. Even better, you likely have a plethora of meaningful data at your fingertips and don’t even know it. Google Analytics gives you access to a number of metrics and stats on your website and digital traffic, so if… Read More
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