At MBB, we feel strongly that an integrated media approach is the most effective. Digital/Interactive media is the latest and hottest trend—and for good reason—but let’s not lose sight of the big picture. Are consumers only spending time online? Of course not. I think there’s a big temptation to allocate… Read More

Project managers walk a fine line every day. There is a constant struggle between anticipating the resource needs on a project and not favoring a certain stakeholder. The role of a project manager is to advocate for the project while maintaining its integrity throughout the process, and all the while,… Read More