Perspectives Archives - Page 3 of 14

HIPAA says, “Don’t Google it.”

May 31, 2023 by MBB

For years, healthcare organizations have worked behind the scenes, utilizing platforms like Google Analytics, to collect and analyze data about their patients. In fact, Becker’s has reported this: “Google’s code, which is present on 94 percent of healthcare provider… Read More

Incorporating Five Laws of UX into Your Digital Interface Designs

May 30, 2023 by Jessie Johnston

Good user experience plays a vital role in every lucrative website, interface, or application. Understanding how users’ minds work and the limitations of human memory is key to designing an interface with a great UX. It’s all about psychology and how our brains function when it comes to digesting… Read More

The Rise of Retail Media

February 8, 2023 by Alexis Bossi

It took a global pandemic to expedite it, but Retail Media is having its time in the spotlight. Retailers have been sitting on first-party customer data for years, and now that data is driving this channel to the top of the growth charts as reported by eMarketer. Move over… Read More

17 Reasons Why Your Brand Will Benefit from Influencers in 2023

January 16, 2023 by Allie Sybert

Let’s face it – advertising has gone digital and to be more specific, it’s gone social. Does your marketing reflect this change? Sure, you’ve made a website and set up a few social media profiles, but there’s so much more untapped potential out there. One place to start? Influencers. Read More

Plating Up a Good Brand Reputation

January 11, 2023 by MBB

“And I don’t give a damn ‘bout my reputation…” We’ve all probably heard the song, “Bad Reputation” by Joan Jett and the Blackhearts. And while many of us have gone through a rebellious stage without caring about our reputations, brands don’t have this same… Read More

The 3 R’s: Rebranding, Relationships and ROI

Blog post about Influencer project for Chinet

November 18, 2022 by Allie Sybert

After a three-year hiatus, Cercone Brown’s (CBC) Summer House returned to the beautiful island of Nantucket for a quintessential June 2022 summer getaway. Lifestyle writers and editors from nationally acclaimed publications, including Real Simple, InStyle, Cosmopolitan and Good Housekeeping, traveled to the island to stay in the beautiful Summer… Read More

How To: Work with Influencers

November 17, 2022 by Allie Sybert

So, you’ve heard about social media influencers, right? Maybe you’ve read about the impressive results they are delivering to brands across the nation. You’re likely feeling its effects in your daily life as your tweenager keeps begging for that $35 lip gloss that LipGirl345 said is the best on… Read More

Before you start an augmented reality project, read this

June 15, 2022 by Cory Gugler

What do Terminator, Iron Man, and Robocop all have in common? They all use some form of augmented reality (AR) in their day jobs. If you’ve ever seen a heads-up display in a vehicle or played the mobile game Pokémon Go, you’ve experienced AR. But what exactly is… Read More

Blending Engineering Teams

June 14, 2022 by Jess Rezac

If you are considering a headless Content Management System (CMS) for your new website, you may be looking forward to the opportunity to power apps, internal kiosks, intranets, and your website from the same data source. While redoing multiple applications at the same time is a big lift, a… Read More