Perspectives Archives - Page 4 of 14

Centralizing your brand’s approach to internationalization with a Headless CMS

June 14, 2022 by Jess Rezac

One compelling reason to opt for a headless Content Management System (CMS) over a traditional CMS is that a headless system lets you decouple your content from the context in which it appears. By streamlining how updates are made across apps, kiosks, intranets, websites, and more, you can also… Read More

Keeping up with the algorithms

May 23, 2022 by Liana Colvin

Early this year, Meta began removing a variety of detailed targeting options from its advertising platform, which has, in turn, forced advertisers to think on their feet when it comes to reaching users on the company’s social networks. However, this isn’t new. In 2021, the… Read More

Your mind matters more than any ad ever will

May 17, 2022 by Garrett Street

Six years ago this month, my trusted SSRI (think Lexapro or Zoloft) stopped working. During a quick search, I learned that doctors don’t fully understand what causes this thing — a condition called tachyphylaxis — nor do they understand why it occurs in some people and not others. Read More

Usability is not a feature

April 25, 2022 by Jess Rezac

Have you ever attended a sporting event and watched the video board cut between a singer, an American Sign Language (ASL) interpreter, and the crowd during the national anthem? Picture it for a minute. Now, mute the volume. What’s going on with the national anthem? Where is the interpreter… Read More

Mobile-friendly Website Design and Why It Matters

April 20, 2022 by Jessie Johnston

Many moons ago, website design was a fairly straightforward venture: designing a website for consumer consumption meant creating a website that looked good and worked well on a desktop computer or laptop. That all changed in 2007 when the first iPhone was released. Now, users could surf the web,… Read More

Common User Experience Mistakes to Avoid

April 15, 2022 by Jessie Johnston

The term ‘user experience’ is a relatively new term; it’s safe to say that a large portion of people don’t know what it means. But really, user experience also referred to as ‘UX,’ is somewhat easy to understand. For example, have you ever used a website that was frustrating… Read More

Influencing the Future of Healthcare

April 15, 2022 by Allie Sybert

The world of social media influencers is something we’ve all come to know and hardly needs to be defined anymore. Looking for a new mattress? Oh, I heard “so-and-so” talking about that on their Instagram Story! Trying to find the perfect meal delivery service? Surely, you’ve seen “so-and-so’s” most… Read More

Is the secret to happiness low expectations?

February 2, 2022 by Jim Brown

In 1988, I was a senior in high school, and my hometown football team, the Kansas City Chiefs, were amid a rough twenty-year run. On a freezing, rainy day, I sat in Arrowhead Stadium with two of my friends and roughly 15,000 other people. It was so empty you… Read More

Getting Started with SEO

January 11, 2022 by Steven Burnett

Search Engine Optimization (SEO) may feel like a daunting, nebulous thing to start to tackle for your organization. Algorithms. Keywords. Core Web Vitals. Canonicalization. Where to start? Search Engine Optimization isn’t JUST about being on the first page of Google. In short, you want to be discovered. You… Read More