The Art and Science of Choice in Healthcare

by Jim Brown
The Paradox of Choice by Barry Schwartz is easily one of my top 5 business books of all time. If you have not read the book, you need to prioritize it. It explains in real terms the dilemma that we consumers in the western world face daily.   While the… Read More
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Headless CMS Explained

by Cory Gugler
So you’re looking to build or update your website and you’ve run across the term “headless CMS (content management system).” There’s been an increasing interest in and implementation of headless CMS builds in the last few years, but what is a headless CMS and why would you want to… Read More
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Finding The Right Fit

by Jim Brown
We have been doing quite a bit of hiring lately due to growth and the COVID-era transition that has impacted many businesses. It has me thinking about the value of “fit.” If you have read any of my writings, you know this—I love basketball. And I love the Kansas Jayhawks. Read More
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3 Key Elements to a Consistent Brand Voice

by Maureen Boesen
As an advertising agency, one of the many jobs we are tasked with is content development—i.e., social media posts, email creation, and blog posts. We do it all, and we do it for multiple clients, multiple times a day. So how do we, as content creators for brands we… Read More
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Don’t be an Art Garfunkel

by Jim Brown
When my children were much younger, my wife and I—like all good parents— tried to teach them important lessons like right from wrong and good from bad. For our family, many of these lessons were taught on family drives when everyone was together and we had their undivided attention. Read More
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The Value of Defining Yourself

by Jim Brown
What is your definition of who you are? Do you even have one? Asking yourself these questions is a fascinating exercise. And it is not a “one and done,” to be certain. There are elements of yourself that will never change, but parts of you are constantly evolving. Here… Read More
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GA4: The Future of Analytics

by Taylor Pfershy
The future of (free) Google Analytics is here with a completely revamped interface and feature set, bringing the user journey to the forefront. The new Google Analytics 4 (commonly referred to as just GA4) is tackling the “privacy-first” mindset that so many users are moving toward, using AI to… Read More
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Influencers in Healthcare: Getting the Most Out of Your Partnerships

by Abby Hecke
In recent years, healthcare marketing has begun to shift away from purely traditional advertising and toward a bigger emphasis on social media. Influencer partnerships are on the rise, which presents an exciting opportunity for local healthcare organizations to build credibility within their communities.  Navigating the world of influencers… Read More
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