Video and Audio: Consumer Migration

by Maureen Boesen
Video and audio have long been considered cornerstone channels for brand advertising. While traditional media channels like linear TV and terrestrial (AM/FM) radio are still king in creating mass reach, the consumer shift to digital platforms has accelerated during the pandemic. Given greater targetability with digital channels, now is… Read More
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The Value of Virtual Conferences

by Maureen Boesen
The COVID-19 pandemic has caused us to scrap plans, postpone events, and reschedule meetings. Many people have gone so far to say that 2020 should just be canceled. However, others refused to let the pandemic win and, instead, opted to pivot their plans. For industry conferences around the world,… Read More
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Does working remotely hurt creativity?

by Maureen Boesen
The COVID-19 pandemic has impacted us all in various ways, but one similarity the U.S. workforce shares is that we’re spending more time working from our homes and less time in the office. For most of us, especially those at an advertising agency, this is a pretty big shift… Read More
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How health systems can attract patients in the midst of COVID-19

by Erin Jurado
Over the course of the last several months, COVID-19 has taken an unimaginable toll on the American healthcare system. While hospitals and health systems were initially inundated with COVID-19 patients and hospital beds were in high demand, these systems have been left with significant financial strain. From the expense… Read More
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Adapting Social Media Strategies Amid COVID-19

by Leslie Godlewski
Social media consumption has increased significantly during the COVID-19 crisis with Facebook and Instagram seeing a 40% increase in usage. But just because people are spending time on social media doesn’t mean it’s business as usual. There is a need to continue review and reprioritize social media strategies throughout… Read More
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