How beverage brands can keep consumers engaged during COVID-19

by Maureen Boesen
It’s been 6+ weeks since we’ve been able to visit a bar or restaurant in most cities. Once these establishments closed, their alcohol sales came to a screeching halt. But that doesn’t mean Americans have stopped drinking. In the absence of ordering a drink while out for dinner or… Read More
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COVID-19’s Impact on Influencer Marketing: How to Act Responsibly

by Liana Colvin
Since the COVID-19 pandemic began to unfold, marketers worldwide have had to evaluate their current strategies and tactics, and consider ways to adjust in this new climate. Some brands are needing to reconsider how they’re reaching consumers. Brands that already utilize social media need to seek a new messaging… Read More
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The New Normal In Content

by Maureen Boesen
One thing MBB realized quickly as the COVID-19 outbreak was taking hold was the way we plan and publish content needed to evolve quickly. Monthly content calendars weren’t going to cut it. Turn-key insights and prompt weekly postings? That was a place to start. With talk of a new… Read More
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Fact: Word Count is Not a Ranking Factor

by Maureen Boesen
In August 2019, Google’s Webmaster Trends Analyst John Mueller confirmed that word count is not a ranking factor in Google search, adding, “Save yourself the trouble.” Seems pretty cut and dry, right? So why are so many business owners and content producers obsessed with meeting ultra-high word… Read More
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MBB’s Super Bowl Commercial Commentary

by Maureen Boesen
From the commercials to the fourth-quarter comeback, Super Bowl LIV was one big party. Typically, MBB spends Super Bowl Monday debating the best (and worst) commercials. Since the Chiefs actually played dominated in the big game this year, we’ll admit, our attention was slightly distracted from the ads. But… Read More
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Does Your Website Need a Blog? Maybe Not.

by Abby Hecke
If you’ve ever felt pressure to maintain a blog on your website for the sake of SEO, you’re not alone. There was a time when publishing weekly blog content could successfully push your website to the top of search results. But these days, it’s more about quality. And you… Read More
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How to break through with your bariatric service line

by Bob Waddell
The rise of bariatric surgeries in the United States has been substantial (252,000 surgeries were performed in 2019, up from 158,000 in 2011). And for good reason. There are significant health and wellness advantages for patients to undergo such a life-altering procedure. And just as the number of patients… Read More
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Five Healthcare Marketing Must Do’s in 2020

by Erin Jurado
The healthcare industry has seen radical change over the last decade with the increase of technology. While the adaptation was slow and steady at first, the healthcare industry has finally found its way into the digital world. This has had a significant impact on everything from patient retention to physician… Read More
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How Both Sales and Marketing Can Always Be Closing

by Jim Brown
At times, it seems the job of a salesperson is to struggle mightily beneath the pressure to succeed without the necessary tools to do so. The iconic sink-or-swim story of a salesperson has inspired many of culture’s most excruciatingly painful characters. As a salesperson, I cringe watching characters like Willy… Read More
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