Perspectives Archives - Page 9 of 14

Academic Health Graduates To The Next Level

April 18, 2019 by Erin Jurado

As the ever-evolving world of healthcare continues to shift its focus towards population health, Academic Medicine will continue its rise to prominence. Academic Medical Centers (AMCs) bear the responsibility of training the next generation of physicians and care providers, and in the current day and age, that means going beyond… Read More

MBB’s Super Bowl CPG Ad Poll: The Results Are In

February 5, 2019 by MBB

As a Kansas City-based company, our interest in the Super Bowl game fizzled out a couple weeks ago. However, as an advertising agency, we were still very much interested in the biggest advertising event of the year. Several CPG brands shelled out big bucks to be part of the event… Read More

Top 5 Benefits of Paid Search Campaigns

January 9, 2019 by MBB

With more than 8.5 billion Google searches performed each day, most companies and nonprofits understand the importance of showing up for relevant search queries. There are a few different ways to increase a website’s visibility in search results, most notably search engine optimization (SEO) and search engine marketing (SEM… Read More

The Year of Getting Better

December 10, 2018 by Jim Brown

Think of this as an annual report. Or, perhaps, a compilation of accomplishments in 2018. As an agency, MBB works on a calendar year. In many ways, though, success each year starts when we do annual planning in October. That is where we discuss budgets, make plans and challenge ourselves… Read More

An Art Director Goes to Adobe MAX and [insert punch line here]

October 29, 2018 by Brendan Wray

Look, I was in LA for a week at Adobe MAX and spent about half of that time just eating a bunch of tacos, so if this post runs off the rails, blame it on that. But let’s get back to MAX, Adobe’s yearly conference to celebrate creativity… Read More

How Good Loyalty Programs Can Be Addicting

August 8, 2018 by Sarah Grace Nicholson

It’s no secret: the MBB office is full of Starbucks loyalists. Whether it be Double Star Day or a surprise BOGO offer, we’re always conspiring to head to the closest Starbucks to get our fix. Do we always plan these trips? No. But when our phones nudge us with a… Read More

What to Consider When Developing Brand Voice

July 24, 2018 by Abby Hecke

In writing, voice is the author’s style. It’s what makes him or her unique. Voice conveys attitude, personality, and character. The same is true when we talk about brand voice. Voice has the power to bring a brand to life, giving it a human quality the consumer can connect with. Read More

Is Facebook’s New Algorithm Helpful or Harmful?

May 31, 2018 by Emily Choate

If you keep up with digital marketing news, you’ve likely heard that Facebook recently dropped a pretty big algorithm update to encourage more meaningful interactions on the platform. Admittedly, social media marketing is not my area of expertise, though I’ve been using some form of social media for the last… Read More